
Digital Marketing Specialist
I support companies with strategy, campaigns, websites, and ongoing marketing initiatives.
Marketing Strategy
I help define clear, realistic marketing strategies that align goals, audiences, messaging, and channels.
Campaign and communications planning
Channel and audience strategy
Messaging and positioning frameworks
Cross-team coordination and timelines
Campaign Execution
I’m comfortable owning campaigns and pushing work across the finish line when timelines get tight.
Creative and content planning
Digital and traditional campaign execution
Multichannel campaign coordination
Creative asset production
Quality assurance
Monitoring & Analysis
I track performance and translate data into clear insights that help optimize strategies and campaigns.
Campaign performance tracking
Data visualization and reporting
KPI monitoring and trend analysis
Post-campaign summaries and recommendations
Website Management
I manage website builds and ongoing updates with an emphasis on UX, brand integrity, and usability.
CMS updates and page creation
Website copy updates
Quality assurance & user acceptance testing
Pre-launch checks and post-launch cleanup
Coordination with design and development teams
Examples of real work I’ve delivered across marketing strategy, execution, analytics, and web management.
Strategy & Communications
Multi-year paid ads campaigns
Strategic marketing plans
Communications plans
Website & Content
New websites
Specialty landing pages
Content plans and website copy
Analytics & Reporting
Campaign optimization strategies
Scalable paid ads reporting systems
Post-campaign summaries and recommendations
Creative & Media
Creative asset production
Photography and visual content for web and campaigns
Media placement
Work samples and case studies are available upon request.